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You are here: Home / Laziness / Brooks Running insulting Ireland?

Brooks Running insulting Ireland?

Published: October 26, 2010 (Updated: November 4, 2010)

Typo in Brooks Sports web pageBrooks Running has a new “Brite Green” range of hi-viz running gear for the dark evenings. Hi-Viz gear seems to keep moving through different colours as one colour becomes too prevalent (yellow was first, then orange and I’ve seen pink too).

I went to their Stockists Locator page to see if there were any retailers near me. The Region drop down list had a typo for Ireland (North & Rebuplic of Ireland) where “Rebuplic” should be “Republic” (swap b and p).

I used the Customer Centre section to inform them and they replied telling me that the issue would be forwarded to the web site team to fix the issue.

Typo on Brooks web site not completely fixedA few days later I checked the site and found that the list had been changed but that they had only half fixed it. Now it says “Repuplic” – the b was changed to a p but the other p wasn’t changed to a b.

I am sure that some would take this half-fix a deliberate slight against Irish people but I find that such offence takes a lot of energy.

Update: 4 November – the typos have finally been corrected.

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