A friend asked me to look at the website for Cronin moving company because he couldn’t find the phone number. He wasn’t mistaken, it’s not on the site! Nor is the company address! The phone book was used to get the number.
This omissions violates item 7 (Hidden Contact Details) in 10 reasons why your website sucks. In the list it gives Amazon.co.uk as an example. From a web development perspective, the site is horrible – look at the source code. Shudder. It appears to have been generated by Adobe GoLive 4 (AFAIK current version is GoLive 9).